Resources
Templates, Workbooks & Frameworks to Level Up Your Content
This strategic framework equips content teams with structured methodologies that eliminate guesswork and optimize resources.
Includes:
- Brief development templates
- Source identification systems
- Subject matter expert coordination protocols
- Competitive analysis frameworks
- Angle development processes
- Implementation guidelines
- Research efficiency best practices
This practical workbook guides content teams through the critical process of strategic resource allocation, bridging newsroom efficiency with marketing effectiveness.
Includes:
- Content priority frameworks
- Resource allocation models
- Team structure templates
- Technology stack assessments
- Budget allocation guidelines
- Implementation roadmaps
- Resource effectiveness measures
Based on newsroom principles that balance long-term planning with tactical agility, this framework creates structured content development across multiple time horizons while maintaining flexibility for emerging opportunities.
Includes:
- Annual theme planning templates
- Content pillar frameworks
- Quarterly planning cycles
- Monthly priority matrices
- Weekly production schedules
- Performance tracking templates
- Implementation guidelines
Unlike journalism's public impact metrics, this framework focuses on quantifiable business results while maintaining editorial excellence.
Includes:
- Revenue tracking frameworks
- Brand measurement templates
- Customer education scorecards
- Thought leadership assessment tools
- Topic selection matrices
- Format decision frameworks
- Distribution strategy guides
Balancing editorial quality with business objectives, this systematic framework creates sustainable processes that maintain consistent output while adapting to changing needs.
Includes:
- Content creation workflow frameworks
- Review stage protocols
- Quality control systems
- Brand alignment guidelines
- Implementation roadmaps
- Process design best practices
- Quality management checklists
Built on multi-horizon planning principles, this framework creates sustainable content operations that maintain production quality while adapting to changing market conditions.
Includes:
- Multi-layer calendar structures
- Calendar component templates
- Planning rhythm frameworks
- Lead time guidelines
- Cross-team coordination protocols
- Resource management systems
- Publication scheduling frameworks