My work.
Campaign
Market Research
Product
Azwedo
Duration
2021
Summary
Tasked with drumming up interest in the Meta Checkout integration for GoDataFeed in Q4 2023. Focus on leveraging the appeal of Instagram and Facebook shops, aligning with ecommerce advertisers' needs despite channel-adoption burnout.
Results
- Identified that ecommerce advertisers are open to adopting new channels for the right reasons.
- Discovered a strong preference for Instagram shops, guiding the focus of our content strategy.
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