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Bryan F

Bryan Falla · Marketing director, author, builder

I make technical products make sense to the people who buy them.

Positioning, launches and sales enablement for B2B SaaS. Brands built from zero. Software designed and shipped with Claude Code. Director of Marketing at GoDataFeed, now a top-three feed management platform among Internet Retailer Top 1000 merchants.

See the work What I'm hired to do

Open to Director of Product Marketing and Creative Director roles, New England and remote.

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Hiring, consulting, speaking, or a question about the book. I read everything.

What I'm hired to do

Make a technical product make sense. Then make it sell.

Five jobs that usually take five people. Each one links to the track where the work lives.

  1. Positioning and messaging Turn a product only its engineers can explain into a story a buyer repeats to their boss. Core Narrative 2026–2027 at GoDataFeed: one source for every page, campaign and sales asset, and the move from startup challenger to a top-three feed management platform among Internet Retailer Top 1000 merchants.
  2. Go-to-market and launches Plan the launch, write the message, build the microsite, run the campaign, hand sales the deck. Shopping Channel Sync by GoDataFeed, plan to campaign with one owner: Popular on the Wix App Market in its first month, and 22% of microsite visitors click through to the listing.
  3. Sales enablement and conversion Build the tools sales uses in the deal and the pages that turn visits into demos. Four tools built with the GoDataFeed sales team and used in the deal, Feed X-Ray among them. The demo funnel, rebuilt on HubSpot and Webflow: new-visitor-to-demo from 1.2% to 3.1%.
  4. Brand and creative direction Set the identity and the voice, then hold the bar across site, video, ads and content series. GoDataFeed: rebrand, site, video brought in-house, paid creative on six platforms, two recurring series. From zero: an agency's brand, and DrillCard and País Tee as founder.
  5. AI-assisted production systems Encode the standards in tooling so a small team ships more without lowering the bar. A library of Claude skills a team of nine writes to. A quarterly PDF from a team of freelancers became a deck every week and a half, executed by one.

Selected work

The portfolio sits behind a PIN. Ask, and I'll send one.

Each case study pairs the work with the problem, the decision and what changed. Some include employer and client material shared by permission, so access is by request.

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Writing

Notes on marketing, craft and building things.

· 4 min read

What a non-engineer decides when shipping software

Claude Code wrote the implementation. I made every decision the code cannot make for itself, and those decisions are most of the work. DrillCard and Throughline as the…

· 4 min read

How a category buyers can’t name gets bought

Product feed management is a category most buyers can't name. Here is how GoDataFeed's positioning was rewritten so the buyer recognizes her job in the first sentence, and…

All writing →