GoDataFeed
GoDataFeed rebrand and new site
One narrative, a new identity and a new site moved GoDataFeed from startup challenger to a top-three feed management platform.
Request accessBryan Falla · Marketing director, author, builder
I make technical products make sense to the people who buy them.
Positioning, launches and sales enablement for B2B SaaS. Brands built from zero. Software designed and shipped with Claude Code. Director of Marketing at GoDataFeed, now a top-three feed management platform among Internet Retailer Top 1000 merchants.
Open to Director of Product Marketing and Creative Director roles, New England and remote.
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Hiring, consulting, speaking, or a question about the book. I read everything.
What I'm hired to do
Make a technical product make sense. Then make it sell.
Five jobs that usually take five people. Each one links to the track where the work lives.
- Positioning and messaging Turn a product only its engineers can explain into a story a buyer repeats to their boss. Core Narrative 2026–2027 at GoDataFeed: one source for every page, campaign and sales asset.
- Go-to-market and launches Plan the launch, write the message, build the microsite, run the campaign, hand sales the deck. Took a new GoDataFeed app to market this year, microsite through paid media.
- Sales enablement and conversion Build the tools sales uses in the deal and the pages that turn visits into demos. Enablement and conversion tools built with the GoDataFeed sales team; demo funnel on HubSpot and Webflow.
- Brand and creative direction Set the identity and the voice, then hold the bar across site, video, ads and content series. GoDataFeed rebrand and site. Channel Groove and DrillCard brands from zero. País Tee as founder.
- AI-assisted production systems Encode the standards in tooling so a small team ships more without lowering the bar. A library of Claude skills the team writes to. DrillCard and Throughline designed and shipped with Claude Code.
Selected work
The portfolio sits behind a PIN. Ask, and I'll send one.
Each case study pairs the work with the problem, the decision and what changed. Some include employer and client material shared by permission, so access is by request.
GoDataFeed
Demo lead-gen funnel and conversion optimization
New-visitor-to-demo conversion rose from 1.2% to 3.1% on pages, forms and attribution sales could trust.
Request accessGoDataFeed
Sales enablement and conversion tools, built with Sales
Three tools built with the GoDataFeed sales team, Feed X-Ray, Marketplace Error Decoder and Platform Comparison, that reps use in the deal.
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Writing
Notes on marketing, craft and building things.
What a non-engineer decides when shipping software
Claude Code wrote the implementation. I made every decision the code cannot make for itself, and those decisions are most of the work. DrillCard and Throughline as the…
The newsroom sourcing rule applied to a marketing team
In a newsroom a claim runs when you can say where it came from. Here is what that rule looks like on a nine-person marketing team, and how…
How a category buyers can’t name gets bought
Product feed management is a category most buyers can't name. Here is how GoDataFeed's positioning was rewritten so the buyer recognizes her job in the first sentence, and…