Writing
Claude Code wrote the implementation. I made every decision the code cannot make for itself, and those decisions are most of the work. DrillCard and Throughline as the examples.
Read → What a non-engineer decides when shipping softwareIn a newsroom a claim runs when you can say where it came from. Here is what that rule looks like on a nine-person marketing team, and how it became tooling instead of a style guide…
Read → The newsroom sourcing rule applied to a marketing teamProduct feed management is a category most buyers can't name. Here is how GoDataFeed's positioning was rewritten so the buyer recognizes her job in the first sentence, and the three tests to run before you ship…
Read → How a category buyers can’t name gets bought