GoDataFeed
GoDataFeed rebrand and new site
One narrative, a new identity and a new site moved GoDataFeed from startup challenger to a top-three feed management platform.
Request accessTrack · Creative direction
Brand systems built from zero and held to one bar across every channel.
Identity, voice, site, video, paid creative and content series, for a B2B SaaS company, an independent venture and a DTC brand of my own. Each brand keeps its own results; the range is the point.
What I'd own
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Identity and voice
a system the team keeps using after launch. GoDataFeed's rebrand and Core Narrative 2026–2027; DrillCard's identity from zero; País Tee's as founder.
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Site and page systems
Webflow, WordPress, Wix and Shopify builds that editors can run without a designer on call. GoDataFeed's Webflow site with channel and source templates covering 200+ integrations; the wix.godatafeed.com microsite; País Tee on Shopify.
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Video and paid creative
in-house production and campaign creative across StackAdapt, Google, YouTube, X, LinkedIn and Meta, built on the rebrand.
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Editorial standards
rules written down and encoded in a library of Claude skills, so a team of nine writes to one bar. Author of Ledes to Leads: A Journalist's Guide to a Career in Marketing.
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País Tee
identity, product line, Shopify store and a product-page content system for the Mundialismo World Cup sub-brand, built and run as founder.
Selected work in this track
Behind the PIN, but here's what's there.
DrillCard
DrillCard: app, brand, site and onboarding from zero
A browser-based incident-command drill app for fire and EMS departments, designed and shipped with Claude Code, now in beta with a department of 50+ stations.
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Paid media across six platforms with the rebrand
One data-toned creative system across StackAdapt, Google, YouTube, X, LinkedIn and Meta, planned, built and bought with no agency.
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Feed Forensics, Feed Diff and in-house video
Two recurring series that turn specialized feed problems into bite-sized issues, eight published so far, plus video production brought in-house.
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The AI-assisted production system
Editorial standards turned into tooling the whole team writes to; production that took a team a quarter now ships every week and a half.
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País Tee: a DTC brand as founder
Identity, product line and commerce for a print-on-demand streetwear brand celebrating Latin American diaspora culture.
Request accessQuestions this track answers
What does a Creative Director do at a B2B software company?
Sets the identity and the voice, then holds one bar across site, video, paid creative and content series. At GoDataFeed: the rebrand and the new Webflow site built on the Core Narrative 2026–2027, video production brought in-house, paid creative across six platforms, and two recurring series, Feed Forensics and Feed Diff.
Can a B2B marketer lead brand creative?
The proof is brands built from zero. DrillCard: identity, website and onboarding assets for a fire and EMS training app. País Tee: identity, product line and Shopify store for a streetwear brand celebrating Latin American diaspora culture, built and run as founder. GoDataFeed: a rebrand carried across every channel the company uses.
How do editorial standards scale past one editor?
Write the rules down, then encode them in the tools people write with. At GoDataFeed the standards live in a library of Claude skills, so a team of nine ships to one bar without an editor reading every line. I trained as a journalist and wrote Ledes to Leads: A Journalist's Guide to a Career in Marketing.