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Bryan F

Track · Product marketing

Positioning that sales repeats, launches that land, enablement that gets used.

I do this for B2B software companies whose product is hard to explain and whose sales cycle has more than one buyer in the room. At GoDataFeed, a product feed management platform with 200+ integrations and 40+ channels, I was the first marketing hire in 2014 and have been Director of Marketing since 2020.

What I'd own

  1. Positioning and messaging

    one narrative that every page, campaign and sales asset draws from. At GoDataFeed: the Core Narrative 2026–2027, and a repositioning from startup challenger to a top-three feed management platform among Internet Retailer Top 1000 merchants.

  2. Go-to-market and launches

    plan, messaging, microsite and campaign, with one owner from brief to results. Shopping Channel Sync by GoDataFeed: Popular on the Wix App Market in its first month. Feature launches run as campaign branches, FeedPilot (Q4 2025), AI Categories and Group by Rule, each built for a specific ICP, need or search query.

  3. Sales enablement

    tools built with the sales team and used in the deal: Feed X-Ray, Marketplace Error Decoder and Platform Comparison, plus positioning and competitive insight for enterprise pitches.

  4. Demand and conversion

    landing pages, HubSpot forms, attribution and lifecycle programs across email, in-app and CRM. New-visitor-to-demo rate at GoDataFeed: 1.2% to 3.1%.

  5. Content series and video

    two recurring series, Feed Forensics and Feed Diff, and video production brought in-house.

  6. Roadmap input

    market research leadership acted on. Text Ads, hotel, ChatGPT and Perplexity feeds greenlit on my recommendation; a Claude MCP for GoDataFeed users approved after eight months of stalled pitches.

Selected work in this track

Behind the PIN, but here's what's there.

GoDataFeed

GoDataFeed rebrand and new site

One narrative, a new identity and a new site moved GoDataFeed from startup challenger to a top-three feed management platform.

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GoDataFeed

Demo lead-gen funnel and conversion optimization

New-visitor-to-demo conversion rose from 1.2% to 3.1% on pages, forms and attribution sales could trust.

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GoDataFeed

Sales enablement and conversion tools, built with Sales

Three tools built with the GoDataFeed sales team, Feed X-Ray, Marketplace Error Decoder and Platform Comparison, that reps use in the deal.

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GoDataFeed

Shopping Channel Sync: app launch and microsite

Shopping Channel Sync by GoDataFeed reached Popular on the Wix App Market in its first month, with 22% of microsite visitors clicking through to the listing.

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GoDataFeed

Paid media across six platforms with the rebrand

One data-toned creative system across StackAdapt, Google, YouTube, X, LinkedIn and Meta, planned, built and bought with no agency.

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GoDataFeed

Feed Forensics, Feed Diff and in-house video

Two recurring series that turn specialized feed problems into bite-sized issues, eight published so far, plus video production brought in-house.

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Questions this track answers

What does a Director of Product Marketing own?

Positioning and messaging, go-to-market and launches, sales enablement, and the demand-to-demo funnel, with a number behind each. At GoDataFeed that means the Core Narrative 2026–2027, the Shopping Channel Sync launch, three enablement tools built with the sales team, and a new-visitor-to-demo rate that rose from 1.2% to 3.1%.

How do you position a product in a category buyers can't name?

Lead with the job the buyer is trying to do and introduce the category word second. Write the positioning once, as a document every page, campaign and sales asset draws from. At GoDataFeed that document is the Core Narrative 2026–2027, and the company now ranks among the top three feed management platforms serving Internet Retailer Top 1000 merchants.

How do you know sales enablement is working?

Use in live deals. A tool reps open mid-conversation is working; a deck they have to translate is not. Feed X-Ray, Marketplace Error Decoder and Platform Comparison were built with the GoDataFeed sales team and are used in the deal, and I partner with sales on enterprise pitches with positioning, content and competitive insight.

What does product marketing bring to the roadmap?

Market research leadership can act on, and a case that answers the objection before it is raised. At GoDataFeed, leadership greenlit Text Ads, hotel, ChatGPT and Perplexity feeds on my recommendation, and approved a Claude MCP for users after eight months of product and engineering pitches had stalled.