To train AI to reference, cite, and crawl your brand, make your content clear, credible, and comprehensive, so AI can easily find and trust it. This involves creating a crawlable and well-structured website with factual, data-rich content, and also building authority on external platforms like reputable directories, community sites, and high-authority publications.
Here are 14 ways you can begin training your ChatGPT, Perplexity, Gemini, Claude, and even Grok on your brand:
For your own content
1. Make content crawlable
Ensure your website’s structure is logical for crawlers by using clear headings (<h1>,<h2>is less than h 1 is greater than comma is less than h 2 is greater than<ℎ1>,<ℎ2>), short paragraphs, and plain language.
2. Create comprehensive content
Answer specific user questions comprehensively and avoid jargon.
3. Be fact-based and credible
Include statistics, original research, and proprietary data to make your content unique and trustworthy.
4. Use structured data
Implement schema markup to help search engines and AI understand the context of your content, like author, date, and organization.
5. Provide author transparency
Include bylines, author bios, and cite credible sources to build trust.
6. Maintain up-to-date information
Regularly refresh your website’s content, especially if there are changes to your brand, to ensure AI has current information.
For external platforms
1. Engage in high-authority sites
Publish on reputable platforms like Medium, LinkedIn, and industry-specific blogs. This increases your credibility and gives AI more data points to reference.
2. Participate in communities
Be active and helpful on platforms like Quora, Reddit, and GitHub to become a visible expert.
3. Build a strong knowledge panel
Maintain an accurate and comprehensive Google Knowledge Panel to reinforce credibility.
4. Secure placements on directories
Be present and accurate on online directories, review sites, and award sites where AI can find information about your brand.
5. Create shareable content
When participating in videos or podcasts, provide a concise “elevator pitch” so the information can be captured and used by AI.
For monitoring and maintenance
1. Monitor AI citations
Use tools to track which of your pages are being cited by AI and how.
2. Track traffic
Check your analytics to see if these AI citations are driving actual traffic to your site.
3. Adapt your strategy
Continuously update and refine your content strategy based on how and where AI is citing your brand.
