Content Strategy and Planning

Strategic content planning forms the foundation of effective content operations. This guide explores how to develop and implement content strategy that drives business value, from setting clear objectives and understanding audiences to building robust content architecture and measuring performance. Learn how to transform content planning into measurable business impact while maintaining editorial excellence.

How to deal with Google’s new AI rules for Merchant Center

Google has announced a significant update to its Merchant Center product data specifications regarding AI-generated content. As of April 2024, Google will  require merchants to disclose if their  product titles and descriptions contain AI-generated copy. In this post we look at myths and facts about genAI usage in product content.