Why Structured Data Breaks — And Why Most Teams Miss It

From invalid JSON-LD syntax to conflicting schema blocks, structured data problems often go undetected, leading to automated disqualifications from rich results. Discover why structured data failures are so common and learn how to effectively audit your pages to ensure they meet Google’s evolving requirements. Read on to find out more.

AISO ≠ SEO

While SEO focused on search engines, AISO—AI Search Optimization—demands a full-stack strategy that goes beyond mere metadata tweaks. It’s about becoming a trusted source for AI agents. Discover how to build a reputation that resonates with AI, ensuring your brand is not just discoverable but inevitable.

The Retailer’s Secret Weapon? Showing the Secret Sauce

From IKEA’s design guides to Sephora’s beauty classes, retailers that educate their customers are seeing remarkable conversion rates. Discover how blending digital education with in-store experiences can elevate your brand and drive sales in ways traditional marketing can’t.

70 Content Formats That Actually Convert

Discover how D2C brands are revolutionizing the way they educate, inspire, and sell—without blending into the noise. Whether you’re looking to enhance your product storytelling or build lasting relationships, these content formats will elevate your brand’s presence and drive conversions.

Tackling Google Merchant Center Policy Violations with AI

Policy violations in Google Merchant Center directly impact revenue by blocking product listings and diminishing visibility across Google Shopping channels. For ecommerce businesses dependent on this platform, these technical infractions immediately translate to lost sales opportunities.

Fixing Missing Product Attributes with ChatGPT

You upload your product feed, hit submit, and then—error messages. Google Merchant Center, Amazon, or Meta flags missing GTIN, MPN, brand, color, or size and suddenly, your products aren’t showing up where they should.

Content Development

Learn how journalistic skills transform into powerful content marketing tools, from storytelling and technical accuracy to visual narrative and editing. Discover proven strategies for balancing audience value with business objectives while maintaining editorial excellence in the marketing context.

Content Strategy and Planning

Strategic content planning forms the foundation of effective content operations. This guide explores how to develop and implement content strategy that drives business value, from setting clear objectives and understanding audiences to building robust content architecture and measuring performance. Learn how to transform content planning into measurable business impact while maintaining editorial excellence.

How to deal with Google’s new AI rules for Merchant Center

Google has announced a significant update to its Merchant Center product data specifications regarding AI-generated content. As of April 2024, Google will  require merchants to disclose if their  product titles and descriptions contain AI-generated copy. In this post we look at myths and facts about genAI usage in product content.